Where Hispanic Talent Meets Global Recognition

Founder and CEO of EB Public Relations, a Miami agency recognized by Billboard and Forbes for elevating Hispanic talent and brands globally. A University of Miami graduate in Public Relations and Marketing, she has led campaigns with Netflix, CONMEBOL, and top celebrities, positioning EBPR as a leader in press, events, and cross-market strategies bridging the U.S. and Latin America.

ESTHER BENIFLAH WAXMAN

Graduating as a publicist from the prestigious University of Miami, Esther Beniflah has skyrocketed to success as a young entrepreneur. Starting her career early, she now reigns as one of the most influential PR powerhouses in the Hispanic and U.S. markets, driving global recognition for Hispanic figures.

Esther has crafted a unique niche, seamlessly blending industries—music with sports, fashion with medicine, cuisine with influencers—and forging dynamic alliances between Hispanic and American markets through high-profile events and strategic partnerships.

MEET OUR TEAM

Valentina Castiglioni

  • Music PR maven with 5+ years in the industry — ex-Regional PR Director at Fiesta Bresh, crafting high-impact campaigns with top Latin artists.
  • Now at EBPR, driving bold visibility strategies and elevating artist presence across the music landscape.
  • Also part of SiriusXM’s Latin Industry Relations team in Miami, connecting creators, media, and culture from the heart of the Latin music scene.

Juan Deseda

  • Marketing + Music Business–trained strategist who blends creativity and execution to connect talent, brands, and audiences with impact.
  • Known for building authentic relationships and unlocking opportunities across entertainment and communications.
  • At EBPR, he supports talent during events and networking activations, driving strategic brand connections and elevating client visibility in the industry.

Juanita Rodriguez

  • Publicist with 8+ years in strategic comms & PR, leading campaigns for global brands like Netflix, HBO Max, Coca-Cola, Warner Bros. Discovery, Airbnb, Avianca, Bimbo, and more.
  • Brings a versatile, cross-industry perspective across entertainment, tech, CPG, beauty, banking, and aviation.
  • Now PR Manager at EBPR, where she shapes stories that authentically connect brands with people.

Veronica Fernandez

  • Creative producer and communications professional with over four years of experience leading PR, communications, and strategic storytelling initiatives across Latin America, Europe, and the US
  • ⁠Proven leader of large-scale, integrated campaigns for major productions, blending creative vision with operational leadership across global and local teams
  • Experienced in positioning brands, talent, and projects for international audiences through narrative-driven strategies; holds a degree in English Literature from UCLA and has partnered with high-profile clients including Netflix and Disney.

Julieta Cespedes

  • Media & PR professional with experience in press, TV, radio, film, and major live events.
  • Contributor to top productions like Latin Grammys, Billboard Latin Music Awards, Premios Juventud, and Premio Lo Nuestro.
  • Media Runner at EB Public Relations, creating impactful campaigns through creativity and connection.

Eliana Cortes

  • Producer + PR Specialist (7+ years): Expert in Latin entertainment, leading strategic campaigns, media projects, and brand partnerships.
  • Manages prime-time content (RCN) and major projects (Latin GRAMMYs®).
  • Creator of TV formats and producer of top sports events (Copa América, FIFA Club World Cup).

Tomás Gutiérrez Schloss

  • Advertising professional with 5+ years of experience across public relations, marketing, and film distribution.
  • Has contributed to high-exposure campaigns for films, series, musical artists, and brands, delivering projects with regional reach across Latin America.
  • Now collaborating with EB Public Relations, supporting strategic communications and campaign execution across entertainment and brand initiatives.

Alexa Evangelista

  • Detail-oriented professional with nearly four years of hands-on experience, known for reliability, efficiency, and a consistently positive attitude.
  • Recognized for strong organizational skills and the ability to support teams while fostering a collaborative and solutions-driven work environment.
  • Currently part of EB Public Relations, contributing to day-to-day operations and client support with precision and professionalism.

Jessica Mizrahi

  • Contract Administrator with a legal background and a business-minded approach to creative industries.
  • At EB Public Relations, she oversees and supports contracts for public relations campaigns, brand partnerships, and client engagements ensuring clarity, structure, and alignment with EBPR’s strategic and creative goals.
  • Originally from Caracas, Venezuela, Jessica brings a global perspective shaped by her immigration journey. She began her career in the legal field in 2018, later expanding into corporate and transactional roles. She holds a Juris Doctor from New England Law | Boston and bridges legal rigor with the fast-paced needs of the PR industry.

Michel D. Suárez

  • Communications strategist and media expert specializing in institutional communication, journalism, content development, and consulting.
  • Doctor in Communication from Universidad Complutense de Madrid, with a background in journalism and extensive experience as an editor and copy specialist.
  • Author of Canales de noticias en televisión, Dramaturgia Audiovisual, and Son de la Loma, Michel brings academic depth and narrative precision to strategic communication projects.

SNAPSHOT OF OUR SERVICES

Influencers

Social Influencer Partnerships - Collaborate with influencers, build brand awareness, and support creators.

PRESS

Media Relations covering interviews, press releases, traditional & online platforms, and strategic partnerships.

EVENTS

Access to prestigious events, networking, media interaction and engagement through partnerships and collaborations